LUNDMYR of Sweden i USA Today

Swedish Designer Mia Lundmyr Launches LUNDMYR of Sweden Baby, Maternity & Home ...

WEST PALM BEACH, FL (MMD Newswire) April 1, 2010 -- Driven by the absence of bold, 100% organic infant and toddler apparel, The Scandinavian Company is proud to announce the USA launch of LUNDMYR of Sweden.

LUNDMYR of Sweden produces unisex, organic clothing for cool, modern mothers, infants, and toddlers, who want to make more than just a fashion statement. With simplistic and cohesive designs, LUNDMYR of Sweden provides an alternate option for those who are unimpressed by today's current offering of infant wear. "Organic cottons are often associated with rough fabrics and faded colors. However, LUNDMYR uses ecologically-cultivated combed cotton, which creates softer, more luxurious fabric. Our apparel is also vibrantly punctuated by our signature red, white and black color scheme", says Carina Wood, President of The Scandinavian Company.

LUNDMYR of Sweden was created in 2004 by Mia Lundmyr, after she became disheartened by the range and quality of available children's clothing. Despite her own adversity, including a recent divorce, and the loss of her position as a corporate marketing executive, Mia found the strength and resilience to pursue her dreams. Today, she is an enthusiastic designer, entrepreneur, and above all...a happy mother. Now affectionately referred to as "Mama Mia", Mia is an international inspiration to all women to never give up and always follow their dreams.